|
An introduction to Product Placement
Most commentators agree that brand content (or Product Placement Programming) is fast becoming an intrinsic part of TV marketing. It fundamentally affects all those connected with the making and financing of quality TV programmes.
"This is a new era of co-creation, the convergence of the marketing trinity: entertainment content, media and brands" Steven Heyer, Coca-Cola.
The process of getting brand content to air is evolving: it involves the forging of new relationships, new business models, new learning and a considerable amount of cross-cultural understanding amongst the key stakeholders.
| 
